Importance of Media Literacy

  • Helps develop well informed opinions: The goal of the author can be to entertain or to spread (mis)information, and the material can be influenced by various factors. Being media literate allows us to form educated opinions on the topic instead of believing everything we read.
  • Helps check if the data is credible: We can recognise whether the information presented is trustworthy and backed by good quality sources, or if the author is deliberately trying to mislead us into believing conspiracy theories not backed by any evidence.
  • Helps recognise the author’s point of view: Being media literate can help us move beyond our personal biases and prejudices, and open our minds to new perspectives.
  • Helps us become a smart consumer: Media literacy enables us to interact with media in an informed way, forming our own opinions, and resisting targeted advertising techniques.
  • Helps us create our own media: Lastly, being media literate allows us make our own media content responsibly, making it easier to express our opinions.
  • Thus, it is important to be media literate to both create and consume media.